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Video: Try Drunk Tank Pink in your life

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foto: Globeandmail

 Adam Alter wrote a book about the Drunk Tank Pink color and its effects in marketing or dailylife. Bubblegum pink or that bright pink that is the most girlish colour out there has a suprising calming effect.

Back in the ’60s, when its effect was discovered, it was used in classrooms to help calm those difficult students. It was very effective in jails and in locker rooms to calm athletes.

Today it is mostly used in marketing. Aparently being exposed to the colour for a short amount of time has an instant calming effect.

It seems the saying voir la vie en rose (to view life in pink) has a scientific proof.

So do you want to try sunglasses in pink ? Or maybe there’s a spot in your house where you feel tempted to use it?

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